MAC
COSMETICS

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THE CLIENT

INDUSTRY: RETAIL
MARKETS:
EMPLOYEES:
BRANDS:

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own.

At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers.

Part of the Estée Lauder Companies since 1994, M·A·C is sold today in over 120 countries around the world. It remains committed to developing new categories, products and over 50 collections each year, all of which continue to serve the demand of consumers and professional makeup artists alike.

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THE OBJECTIVES

Campaign objectives were twofold: 
Video views leading to store recognition and visits. After import to Bionic, there was significant uplift in the performance and delivery of the campaign.

THE BIONIC SOLUTION

AUTO-BId

AUTo-BUDGET REALLOCATION

PIPELINE MANAGEMENT

THE RESULTS

6.25%

increase in engagement 

 

13.46%

CPM REDUCTION

 

44.93%

increase in reach