the future of retail
is omnichannel

Retailers increasingly need to reach shoppers on their terms, providing compelling shopping experiences and personalised products and services.  

 
 
 

Our Mission

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Our Impact

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30%

INCREASE IN ROAS

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70%

REDUCTION IN CPA

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50%

INCREASE in TIME SAVED

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Transaction Audiences

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Bionic Transaction Audiences dynamically builds advertising audiences from in-store transactions for cross/upselling and lookalikes based on where they shopped and what they bought.

HOW TO USE IT?

Reduce waste: exclude retail buyers of products from future campaigns (just bought a car, you won’t be buying another, let’s exclude you).

Upsell: Sell accessories for products bought in store online in near-real time (compatible rain cover, umbrella, car seat).

Lookalike improvement: add customers to pools, improving prospecting performance with more data.

WHAT DO YOU NEED FROM ME?

At Bionic on-boarding, we will work with you to define the source of retail transactions flowing into your event set.
This will allow Bionic to build a transaction “schema”. This schema maps the content of items in your transactions and gives it a human-readable label.

WHAT HAPPENS THEN?

After initial set-up, you will have access to an intuitive wizard to help you configure your audience builder.  Just set it, and forget it, Bionic will continuously populate the audiences for you.

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October 2017

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What are you waiting for?

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Sign Up For a Program

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Volunteer opportunities

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Make a Donation

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