Hyper-localise advertising to direct consumers to their closest store.
- Personalise creatives to show specific products or range of products to the customer most likely to purchase.
- Eliminate waste by dynamically removing customers from prospecting campaigns when they buy the featured product.
- Dynamically create and populate upsell campaigns to target customers with campaigns featuring products that are linked to recent purchases (accessories, matching items etc.).
- Understand who the real world customer is in terms of age, education, interests, marital status by store, product range or individual product purchased.